November 16, 2010
With apologies to Jonathan Swift, I have a modest proposal of my own. Instead of the government requiring cigarette packs and cartons to feature large warning labels designed to shock, sicken and otherwise make the point that smoking can kill - a toe tag on a corpse, for instance - a photo of Louis C. Camilleri would do quite nicely. He is the chairman and chief executive of Philip Morris International. Louis, stand up and take a bow.
You, too, Richard Burrows, chairman of British American Tobacco, and Daniel M. Delen, chief executive of R.J. Reynolds. You gentlemen should also be known and celebrated for your genius at selling a product that sickens and kills. It is not anyone who can do that - indomitably selling and marketing when your customer base is huddled in doorways or too young to realize that a puff here and a puff there, and inevitably you are sharing a smoke with the grim reaper. These men do not get half the attention they deserve.
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